The Micro Way

Kiva.org Proves that Small Speaks Volumes

Jan 16, 2012

Combining savvy technological approach with a big heart, Kiva.org has become a leader in web-based microfinance. Kiva's pitch is simple yet enticing enough to lure in even the most skeptical: donate $25, and take part in a venture that involves 61 countries, 146 partners and 450 volunteers. But - note this: unlike other microfinance ventures, you get your money back - this is why it’s called a loan. You can now use your repaid loan as a new fund or simply - a donation.
Why like Kiva? For syngergizing a smart use of technology, savvy approach to marketing (as in partnering with cosmetics giant Dermalogica and show-biz star Oprah) and complete transparency to reach worthy causes.

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