The Joy of Surfing - as You've Never Seen It Before [VIDEO]
The Samsung ad that takes viewers on a journey into the fascinating and uplifting world of surfing
"It doesn't matter where you are from or how good you are. Every day is day one."
That's the poignant message behind this visually powerful clip that celebrates the sport of surfing and the concept of never giving up on your dreams. The video starts by showing a host of different surfers of various skills levels preparing to hit the waves, come rain or shine. No matter whether they are seasoned professionals such as Stephanie Gilmore, Gabriel Medina, Kelly Slater and Mitch Crews or first timers getting acquainted with a surfboard, it's clear to see the passion and anticipation of these wave chasers before they enter the water. The clip takes viewers on an emotional journey with these surfers as they experience the highs and the lows of an activity that they ultimately love.
Put together by ad agency 72andSunny, the video is a long-form advert to recognize Samsung Mobile’s agreement to be the first global partner of the Association of Surfing Professionals (ASP). With its mix of stunning visuals, raw emotions and a delightful cover of David Bowie's 'Absolute Beginners' by Angela McCluskey, this ad will take you through a wave different emotions in just over 2 minutes.
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