This Store Removed Gender-Specific Labeling From Kids Clothes

The push for gender-free garments

Sep 18, 2017
Two child models show off clothes from John Lewis' new gender neutral collection

Two child models show off clothes from John Lewis' new gender neutral collection (John Lewis)

These days, labels are much less relevant, as kids, teens, and adults are more focused on celebrating exactly who they are. One of the UK’s most famous retailers, John Lewis, will become the first UK clothing store to get rid of their gender specific labels in their kid’s department. The store hopes the change will lessen the pressure for kids to wear specific types of clothing.

Carolina Bettis, John Lewis’ head of children’s wear, told the Daily Mail that the retailer wants to avoid stereotypes based on gender. “We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”

All merchandise in the department will be labeled as “Girls & Boys” or “Boys and Girls,” and they’re also creating a non-gender specific line of clothing for kids with space and dinosaur designs.

While John Lewis may be one of the first chains to initiate a move towards non-gender specific clothing, they won’t be the last. The movement towards supporting boys who want to wear pink, and girls who love space-themed clothes is well underway, teaching children everywhere that it’s okay to express who they are, no matter which colors or styles they prefer.

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REBECCA WOJNO, CONTRIBUTOR
Rebecca is passionate about reading, cooking, and learning about people doing good in the world. She especially loves writing about wellness, personal growth, and relationships.

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