The Newest Trend in Fashion: Sustainability

Fashion Positive partners with brands and designers to create materials that are kind to the environment.

Feb 18, 2015
Models on the runway

Fashion Positive's aim is to create sustainably produced and sourced clothes [Shutterstock]

The clothes on our back aren’t just fashion statements or a source of protection - they also have an impact on the environment. In fact, Greenpeace has found that 2/3 of various clothing items contain hazardous materials. The fashion industry is taking note with Fashion Positive - an initiative that is cleaning up methods of clothing production by partnering with brands and designers to create materials that are kind to the earth.
Fashion Positive is powered by 
Cradle to Cradle Products Innovation Institute, a nonprofit that administers the Cradle to Cradle Certified Product Standard. This standard provides a set of sustainable practices criteria to which fashion producers can adhere.
Clothes need to be beautiful from the inside out, and when designers partner with Fashion Positive their threads get the full treatment by looking at five categories: material health, material reuse, renewable energy, water stewardship and social fairness.
Stella McCartney has already jumped on board, and aims to create a Cradle to Cradle Certified™ luxury fashion line - adding another socially conscious clothing producer to the mission of creating sustainable fashion for all.

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