See What 40 Cents Buys Bono and Hugh Jackman

(RED)'s powerful message [VIDEO]

Jan 3, 2014

40 cents buys: Penelope Cruz a piece of gum, Lucy Liu fries and Orlando Bloom a balloon dog. 
But 40 cents can also buy two pills a day of HIV treatment - helping those affected to live long and healthier lives. The charity (RED), a division of the ONE Campaign, is dedicated to fighting against AIDS in Africa. Helmed by Bono and Bobby Shriver, the charity teams up with major brands who design and sell (RED)-branded products. A portion of the profits go to supporting (RED) and their continued mission work to eradicate AIDS.

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