The Color Coding of Charity
Sleek design and playful hues are the name of the game for Flex Watches, yet it’s their admirable mission that catches the eye.
Flex Watches runs by the a 10-10-10 standard: 10 colors (of watches), 10 charities (that Flex Watches collaborates with) and 10 percent (of the company's profits are donated). Each color is linked with a different charity, and Flex Watches' ambition is to raise awareness to the causes via their watches, proudly displayed on client's wrists.
Note that selecting a watch does not mean that a portion of your purchase goes to the associated charity. Rather, the total donation is divided evenly between the charities.
The watches are available for purchase online at $40 a piece. What an easy, original and fun way to give. [Source: Flex Watches]
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