The Creative Answer to Photoshopped Models

Dove's quest for real beauty [VIDEO]

Aug 12, 2013

In Dove's latest move in its campaign to promote "Real Beauty," the activist personal care company got creative, distributing a downloadable photoshop action called "Beautify." But there's a twist - instead of changing the image, the action actually reverts photoshopped images back to their original, natural state. We love the outside-the-box thinking to spread such a positive message. 

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