How to Save Someone's Life Right Now

The PSA packs a powerfully animated punch

Mar 3, 2014
Special Collections: INSPIRE THE GOOD

What is something that every human being carries and has the potential to save lives? If you answered blood you are correct! This beautifully animated video from the Brazilian Institute of Hematolgy is an effort to encourage people to donate. The convincing PSA has a super cool feature: the YouTube timeline becomes part of the video and story, creating a link between those giving blood to those receiving. Donating blood is a simple yet meaningful act and is a great way to give back

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