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Who hasn’t heard of Starbucks? This iconic coffee shop chain serves a mix of popular favorites to keep busy cup o’ joe lovers supplied with their go-to beverages. But times they are a changin’, and this chain is waking up to the public’s respect for greener values, as LA Ist reports.
Does This Campaign Hold Water?
An estimated 580 Starbucks branches in 14 US states began replacing plastic cups for their cold drinks with compostable, fiber-based alternatives that feel more like disposable cups used for hot drinks on February 11, 2025, as Fox13 News reports. These states include Washington, California, Hawaii, Arizona, and Michigan. These composable cups bear the message: “This cup is compostable. Cheers to helping reduce waste together,” as Business Insider shares.
This well-known coffee shop chain is reported to be introducing these changes for two reasons. First, with its ambitious sustainability targets in mind, the brand plans to make all its packaging reusable, recyclable, or compostable by 2030. The company is also updating its offering as local governments, such as Seattle, introduce laws requiring a transition away from single-use plastic.
Is this move mere greenwashing? Some think so, mainly because the new cold cups are still lined with a thin layer of bioplastic for liquid resistance, raising questions about long-term environmental impacts.
Grist covers how some green groups view the brand’s move as a clear admission that its plastic cups aren’t recyclable or that they don’t get recycled in practice, suggesting that green initiatives from the brand may need to be taken with a pinch of salt. It quotes Jan Dell, an independent chemical engineer and founder of nonprofit The Last Beach Cleanup, who has tracked what happens to recyclable Starbucks cups, for instance. Her investigation revealed that most of them end up in landfills or incinerators.
Environmental Health News observes that it’s common for recyclable products to not be processed due to infrastructure limitations and contamination.
All the same, even Grist believes that the exposure from investigations like these may spur large brands to embrace more green initiatives, as they are aware that customers want to feel good about their cold drinks or their hot drink cups, rather than feel guilty about packaging with a high carbon footprint.
On an upbeat note too, Fast Company, views this Starbucks initiative as a “step towards sustainability,” as these compostable cups represent a real move towards cutting down on plastic waste.
Gizmodo, quoting a different Grist piece, underlines that Starbucks may be trying to anticipate more rigorous anti-plastic regulations in states like California, which already requires that companies produce evidence of recycling as a condition for displaying recyclability labels.
Saying Goodbye to Pretty Display Cups
Not everyone is a fan of the new opaque, fiber-based design, missing the usual clear plastic containers that showcase the brand’s iced coffee and Frappuccino drinks to date, which have been known to go viral on social media, as Business Insider reports.
“I don’t hate that, but we won’t be able to see how pretty the drinks are anymore,” says commenter Corinna Lintner, in the talkbacks to this Facebook post.
An article drawing attention to a possible end to “TikTok drinks” in Fox Business, quotes one Reddit user, who laments that the new cups make it challenging for customers to photograph their colorful drinks: “No more TikTok drinks…Can’t flaunt a drink if it’s hidden.”
In a similar vein, the above-mentioned Business Insider piece on the Starbucks move is titled “What’s in that drink? Starbucks becomes less Instagrammable.”
Nonetheless, some customers are relieved that they will no longer feel enslaved to social media hype: ”Does this mean we can stop all the stupid Instagrammable layered drinks now????? I’m sick of needing to stir everything together because it was made to be photogenic over drinkable!” says one ice coffee fan quoted in the New York Post.
For these disappointed customers, as Fox13 News details, Starbucks advises customers to bring along their own reusable cups, or ask that their beverage is served in dine-in dishware such as a ceramic mug or glass.
Joining Other Coffee Shop Sustainability Trailblazers
With this green initiative, Starbucks joins a group of cafe chains opening the door to more sustainable practices.
World Coffee Portal reports on UK cafe group, Boston Tea Party, crediting it for preventing over one million single-use coffee cups from going to landfills since 2018, when it became the first UK coffee chain to fully remove disposable beverage cups from its stores.
Its new winter campaign urges four of Great Britain’s biggest branded coffee shop chains: Costa Coffee, Starbucks., Caffe Nero and Pret A Manger, to ban disposable cups.
Australian cafe, Honorbread, in New South Wales, has joined forces with several cafes in the coastal town of Bermagui, as ABC South East NSW details to combat waste. If customers don’t have a reusable cup, they can pay a deposit to receive a reusable, recycled plastic cup that can be refunded at any of the participating cafes. Yuki Bird, the manager of local cafe, Mr Hope, praises the town’s new scheme that he originally floated: “In Australia, this is the most active test case now for a system in which the cafes are moving away from single use and offering a reuse system that is integrated,” he believes.
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