New Girl Scout Cookie Joins the Lineup

Scouting empowers girls to think outside the "cookie box".

(Sheila Fitzgerald /

What’s your favorite girl scout cookie? Is it Thin Mints® or possibly Samoas®? Or do you like to dunk the classic shortbread cookies in your milk? Your choice will get even harder this cookie season when another cookie, the new Toast-Yay!™, a cookie inspired by French toast joins the lineup.

The new cookies feature a biscuit topped with icing and are shaped like mini French toast slices and will be rolled out in the January 2021 start of the cookie selling season according to a press release from Girl Scouts of USA (GSUSA).

The food editors of TODAY were able to get an early taste of the cookies and said that they,” loved the subtle notes of cinnamon paired within the buttery, crunchy cookie that wasn't too sweet. The thin layer of icing also melts in your mouth. Lovers of Cinnamon Toast Crunch cereal won't be disappointed.

The cookie selling season runs for around eight weeks each year and the sales of the cookies do much more than just help fund programming for the 1.7 million girl scouts according to the press release. Founded in 1912 by Juliette Gordon Low this organization helps girls think, “outside the cookie box” and empowers girls to become all they can be.

That’s because cookie sales, the organization said, give girls a taste of what it takes to be successful including: teamwork, planning, goal setting, decision making, and giving girls confidence in themselves. The girls actually decide what community projects to use the portion of the proceeds the troop receives.  

Last year's cookie sale was impacted by the coronavirus pandemic. But these budding entrepreneurs trooped on. Many quickly changed their tactics to online sales that allowed people to order cookies from their homes or to donate cookies to frontline workers and local causes according to GSUSA. The organization said that millions of cookies were donated in 2020.

"In the 2021 season, Girl Scouts will again embrace their entrepreneurial spirit by selling cookies through online platforms and innovative 'virtual cookie booths' on social media (with parental supervision)," said the press release.

"Many girls will offer socially distant or contactless sales and delivery options. If local guidelines allow, in-person sales may also be available in certain areas, keeping girls’ safety top priority."

Toast-Yay!™ will be available in select areas according to TODAY, so check with your local girl scout council about the timing of the cookie sales and cookie availability. You can help these budding entrepreneurs become everything they want to be.

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