TED Talk of the Week: Do the Green Thing

Andy Hobsbawm explains the power of creativity when it comes to climate.

Feb 9, 2016

In this TED Talk of the Week, Internet entrepreneur, Andy Hobsbawm wastes no time in explaining that great creativity is needed to fight climate change – and it’s needed now.

With a slideshow montage of iconic posters, paintings, and campaigns playing in the background, Hobsbawm provides visual proof that great creativity can “spread tolerance,” “champion freedom,” and “provoke us to think differently.”

An Internet marketing pioneer, Hobsbawm showcases his own work to demonstrate how creativity can inspire people to be greener. His website, Do the Green Thing, publishes posters, film, podcasts, and products to “inspire as many people as possible to live in a less selfish, less consumptive, more imaginative, and more sustainable way.”

In this four-minute clip, Hobsbawm shares his simple but persuasive plea: “Let’s get creative against climate change. And let’s do it soon.”

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