When Making Friends on the First Day of College Gets a Coca-Cola Twist [VIDEO]

These freshman are encouraged to communicate with each other in order to open special bottles of Coke

Jun 9, 2014

Knowing that the first day of college can be a daunting experience, Coca-Cola came up with an ingenious way to inspire communication between nervous freshmen looking to make friends. Here's how they did it: they placed special caps on the top of bottles that could only be opened when fitted together with another bottle and twisted. Watch the magic unfold as these students at Colombia University realize what they need to do.

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