6 Ingenious Ways London is Cleaning Up Her Streets

Introducing the campaign that’s “bin thinking about the litter things in life.”

Sep 15, 2015
Man holding board that reads

Part of Neat Streets' campaign is to build a sense of community and personal responsibility. 

Villiers Street is the second busiest street in London. Like any other bustling metropolitan area, this street is filled with tourists, commuters, office buildings, shops, nightlife establishments – and a lot, a lot of litter. While 86 percent of the public sees littering as a disgusting habit, 62 percent of street users drop litter anyway. Neat Streets is here to change that.

Launched by Hubbub and the Westminster City Council, the Neat Streets campaign is engaging people in a way that’s positive, firm, and encourages residents to look after the streets that they live and work on. The six-month campaign, which ends in October, hopes to put litter back on the city’s agenda, change littering behavior, and create a cleaner environment for people to enjoy. While the movement has only been applied to Villiers Street, Neats Streets aspires to be a model for behavior change innovations in cities across the world.

Take a look at the six ways Neat Streets is working to achieve all of these goals.


Circling littered gum on the sidewalks makes people aware of their behavior and think twice before dropping rubbish on the streets. 


The My Street is Your Street gallery celebrates the different faces on Villiers Street and encourages others to take pride in the area. 


Talking bins congratulate passerby with a belch or applause for depositing their trash in a bin, instead of on the street. 


Flash mobs surround people who pick up trash, complete with flags, trombones, and medals. 


Gumdrops on-the-go provided by Gumdrop Ltd are available for residents as an alternative to throwing out their gum. The gum is then recycled and processed into coffee cups, stationary and boots. 


Alternatively, passersby can place their gum on one of the x's on the pointillist displays across the city to reveal an image or fact.