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There’s nothing quite like the power of people coming together. Thanks to social media, rallying support for good causes and sparking real-world change has never been more accessible.
The Ice Bucket Challenge may bring on freezing temperatures — but its impact is heartwarming. The viral sensation that swept the internet over a decade ago is making a comeback, according to the BBC. This time the goal is to shine a spotlight on mental health.
What Is the Ice Bucket Challenge?
Launched in 2014, the Ice Bucket Challenge began in the U.S. to raise money for ALS. The campaign became viral with major celebrities including Taylor Swift, Lady Gaga, and Victoria and David Beckham taking part.
The challenge saw participants pouring a bucket of ice water on their heads, sharing the videos on social media, and nominating others to join in, all while raising awareness for the cause. It raised millions for ALS research, Fast Company reports.
A Viral Movement is Reborn With a New Purpose
Now, over a decade later, the Ice Bucket Challenge has resurfaced. This time around, it aims to support Active Minds, a nonprofit that raises awareness for mental health and promotes education on the topic for students. The trend was revived through the Mental Illness Needs Discussion (MIND) club’s #SpeakYourMIND campaign, which was started by a group of students at the University of South Carolina.
Just like the original challenge, it involves participants pouring ice water over themselves, posting videos, and nominating others to take part. However, those who take part in this challenge emphasize the importance of speaking openly about mental health, according to NBC.
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A Story of Hope After Loss
At the heart of this movement is a story of resilience. The new trend was restarted by Wade Jefferson, a USC junior who founded the MIND club after losing two of his friends to suicide. He said the goal of the campaign is to normalize conversations about mental health and make them more accessible.
The new Ice Bucket Challenge is a powerful reminder of how the internet can come together and give back for a meaningful cause. While Jefferson set a modest fundraising goal of $500, he was shocked to see the overwhelming response. According to the Active Minds' fundraiser page, the organization has raised over $420,000, far surpassing Jefferson’s original objective.
For many, mental health is a daily struggle. The new challenge makes a difference at a crucial time. It comes as about 70 percent of students have struggled with mental health since starting college, according to a 2024 U.S. News & World Report survey.
Through speaking up and igniting conversations on the topic, participants are proving that the challenge can change lives and warm hearts, one ice bucket at a time.
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