This Beauty Brand Gives 100% of Its Profits to Girls in Need

If business doesn’t revolve around profit, it can be a powerful tool for social change.


OneSqin will donate 100 percent of its profits to charities empowering girls. (OneSqin)

OneSqin will donate 100 percent of its profits to charities empowering girls. (Pavel Ilyukhin / )

Imagine there was a beauty product brand that makes you feel great about yourself and empowers girls in need all over the world. That was exactly the thought behind OneSqin, a new social enterprise and one of the world's few business to donate 100 percent of its profits to charities that are helping girls in need to get access to life-changing education.

The company, which is currently still in its Kickstarter phase to raise the funds for its first bulk production run of premium cotton tampons and botanical skincare. Once the OneSqin movement has taken off, development will start on a full range of skincare and personal hygiene products that will include panty liners, pads, and menstrual cups.

OneSqin was founded by luxury asset manager Neil Richmond and former superyacht captain Sinisa Jovic. When the two realised the immense strength in the hands of consumers and the enormous impact we can have on our world simply by making just choices about where to spend our money, they decided to combine their expertise to help underprivileged girls all over the world.

“As consumers, we hold great collective power. We asked ourselves, what if that power was directed toward fighting inequality - what if the purchase of premium-quality products could help correct the balance? What if women could help other women just by buying the things they need,” Richmond said.

For millions of girls all around the world, education and a decent life in dignity is just a dream and initiatives such as OneSqin have made it their goal to accept responsibility for the world they live in and make that dream a reality.

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