Where Chic Meets Good

ever/after is an online boutique for stylish givers


Image: from ever/after

Soft, monochromatic and simple are the name of the game when it comes to ever/after - a clothing brand for kids and adults. With styles that are inspired by southern California cool, the casual brand extends its goodness far beyond meticulously selected cotton and pitch-perfect hues: for every item bought, ever/after donates 25% of the net profit to a cause of your choice, selected from their list.
Aspiring to make a change in the world - or, in their words, to "change the story" - founders Christy and Gary Winston have collaborated with charities that focus on children's health and welfare - currently three organization, based in Uganda, Mexico and the US. Products are available at various retailers and online (currently, shipping within the US only). [Source: ever/after]

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