The Guide that Helps You Change the World - By Shopping

The Social Good Shopping Guide & Directory profiles 50 worthwhile companies and causes that want to make the world a better place.


Retail therapy - for good (Iryna Inshyna /

Shopping with conscience can be challenging - it’s not always easy to find out about production processes, workers’ conditions and environmental factors for every single item you purchase. If you’re in the supermarket, for example, should you focus on organic products? Locally-grown? Fair trade? And that’s without even looking at the health factor. The breadth of choice we have makes such decision-making a lofty task indeed. The same goes for any product - how do you really know that a company is purpose-based, or that it is being genuine in its stated cause?
Coming to consumers' rescue is the Social Good Shopping Guide & Directory, a profile of 50 companies that are changing the world. Each enterprise has been personally vetted by Goodnet partner CauseArtist and the Social Change Nation podcast - both experts in field of social enterprises. The duo has recently released a sample of the guide, and the full edition will be availabe for free on February 1, 2015. 
Similar to the Good Directory only more detailed in its scope, this free guide presents 50 businesses and causes which you can support with peace of mind. 
Now, who’s up for some good retail therapy?

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