The 1% of Sales Wonder

Environmental good created by a business network

Jan 23, 2013

Image: screenshot of 1% for the Planet

What if every business donated 1% of its sales to an environmental cause? In this scenario, it's very likely that change would be possible. And change is what 1% for the Planet is on a mission to achieve. 
The nonprofit - creator of an alliance of businesses committed to creating a healthy planet - monitors donations from businesses to environmental causes. Each business donates 1% of sales to one or more organizations in a pool of over 3,000 environmental nonprofits - meticulously selected by 1% for the Planet. Hatched by Yvon Chouinard, founder of outdoor gear giant Patagonia, and Craig Mathews, owner of the fly fishing equipment company, Blue Ribbon Flies, 1% for the Planet donate $15 million annually to environmental organizations. [Source: 1% for the Planet]

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