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Fairpixels is not your average design firm. As well as working on a pay-what-you-can-afford model, the company has recently decided to open source rejected logos so startups can use them for free. Logos are uploaded once a week to the aptly-named site Logo Dust, and range in scope, style and look-and-feel.
It was a simple decision. When the firm realized that it had many “unused logo design proposals piling up on our hard drives,” it decided to make them available for free. The aim? To help ambitious entrepreneurs design their brands. With the click of a button, organizations can download the illustrator files to use the images across their branding, in both personal and commercial projects.
The initiative is an inspiring example of digital sustainability - making use of assets that have already been created but aren’t in use. With the often hefty cost of graphic design, Logo Dust can give startups and nonprofits across the board a leg up to kick off innovative project trying to do their bit to make the world a better place.
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