Beer and Fashion Brands Team up to Help the WWF Save Tigers
This French luxury fashion brand is taking an altruistic stand through their stitching. Kenzo partnered with Singapore-based Tiger Beer and the World Wildlife Fund to launch a limited edition collection to raise money and global awareness for endangered wild tigers.
About 100 years ago, there were around 100,000 tigers living on our planet. Today, the population has shrunk by 96 percent due to habitat loss, poaching, and tiger trade. Thankfully, a dedicated team of creators, volunteers, and philanthropists are teaming up to support the WWF’s cause.
Humberto Leon and Carol Lim, the founders and designers of Opening Ceremony and the Co-Creative Directors of Kenzo paired with talented and diverse artists specializing in a variety of mediums (Illustrator and designer Esther Goh, illustrator and printmaker Julienne Tan, contemporary artist and sculptor Meryl Smith, and visual and digital artist Sean Lean) for their Rare Stripes Collaboration.
The artists who are from Singapore, Cambodia, the US and Malaysia, all met with WWF Wildlife Specialist, Phurba Lendhup to hear about the cause and draw inspiration for their special designs.
Kenzo and Tiger Beer harnessed the power of technology to encourage shoppers to learn about the animals they’re helping to save. Each clothing item comes with a QR code that, when scanned, allows the wearer to learn more about the “real wild tiger behind the design.”
On July 20th, 150 people gathered at Kenzo’s store at Ginza Six in Tokyo to preview eight pieces from the collaboration. The designers and artists used only the best materials for the project, choosing Global Organic Textile Standard organic cotton for the garments.
100 percent of the profits will go towards the WWF in their efforts to save wild tigers from extinction. Shoppers can grab colorful, eye-catching designs and protect wildlife in select retailers.
Designers hope that through their collections, consumers will “connect you to the endangered animal behind the icon and encourage people to consider the real animal behind the symbol.”
