The Life-Changing Virtual Placebo in Your Pocket

The science behind placebos plus the accessibility of a mobile app equals Placebo – one of the newest additions looking to join the market of motivational and wellness applications.
For those rusty on the scientific terminology, placebos are fake medications commonly used in medical studies. They are given to patients who, most often, believe that they are taking real medicine. What happens in turn is that the patients experience the placebo effect, and report positive improvement in their health and wellbeing.
The app sets out to harness the power of the placebo effect by having users set goals they would like to accomplish by customizing their own virtual placebo ritual. Progress can be tracked as users rate their experience before and after taking their virtual placebo, in an effort to see where modifications can be made to ensure positive results.
The Placebo app is currently up for funding on Indiegogo, and with less than a month to go, is hopeful that the placebo effect will soon be available to anyone with a smartphone. [Source: Placebo Effect]

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