Instagram’s Digital Landfill Cleans Up the Planet

10 Jul 2013 | By Team Goodnet

Litterati: a springboard for green communities

Cigarette butts, plastic bags, Styrofoam – these are some of the most discarded objects found byLitterati, a user generated database of litter housed on Instagram. Dubbed theDigital Landfill, Litterati utilizes Instagram in the service of good with three simple steps: individuals photograph a piece of garbage, use the hashtag #litterati, and then properly dispose of the trash.
The recent initiative has already cleaned up12,989 pieces of garbage and is steadily growing. All data is geo and keyword tagged, serving as a useful tool to identify what type of garbage is accumulating and where. Litterati hopes to use the platform as a way to stir conversation with major brands, cities and government agencies to find better solutions to keeping the planet clean.
This crowdsourcing movement empowers anyone with a smartphone to use Litterati as a springboard for cleaning up their communities. [Source:Litterati]

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