Why You Should Smile for the Camera

8 Jul 2013 | By Erica Jackson

Dove's campaign for real beauty [VIDEO]

I don’t look good today. I’m not photogenic. I’m too self conscious.
These are some of the many excuses that people make as soon as a camera enters the room, shortly after ducking for cover.
Dove’s new creative campaign wants to get to the bottom of why folks, specifically women, are so camera shy, posing the simple yet straightforward question, “When did you stop thinking you’re beautiful?”
The video concludes with shots of dynamic and confident young girls posing with gusto in front of the camera, serving as an inspirational reminder that it’s never too late to regain that confidence you once had as a child.

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MANAGING EDITOR

ERICA JACKSON

Erica is passionate about using storytelling to inspire change and improve lives. With a deep belief in the power of words to make the world a better place, she dedicates her craft to uplifting others and creating a positive impact.

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