6 Photographers, 1 Man, 6 Different Perspectives [VIDEO]

Ansel Adams once said that “photography offers an infinite variety of perception, interpretation and execution.”  This insight could not be more applicable to Canon Australia’s new video ad, Decoy.

As part of one of six experiments designed to shift creative thinking behind the lens, Canon invites six photographers to separately photograph one man. Each photographer hears a different story about the man – he’s a self-made millionaire, he saved someone’s life, he’s an ex-inmate, etc. The photographers are asked to flesh out the essence of the man with their portraits. When the photographers are brought together to share their work, the six different personas become apparent.

This fascinating video illuminates the the role photographers play when capturing their subjects, proving that “a photographer is shaped more by the person behind the camera than by what it is front of it.”