When Getting a Lump of Coal Means Something Nice
Getting a lump of coal in your Christmas stocking traditionally means that Santa Claus thinks you’ve been misbehaving – but not with this creative holiday campaign from Goodnet favorite, The Adventure Project. In the weeks leading up to Christmas, the nonprofit is selling “lumps of coal” – black, unscented soaps which each provide a family in Kenya with a charcoal-efficient stove. The Adventure Project aims to sell 2,500 of these boxes, which would make a big difference to the lives of 10,000 Kenyans.
Why are stoves so important? Cooking over open fires – a practice common among half of the world’s population – has significant, detrimental health effects, and emits more carbon into the atmosphere than all the cars and trucks in the world put together.
To counter this damage, the Coal for Christmas campaign is funding the production of charcoal-efficient stoves in Kenya factories, and local men and women are being hired to sell them in nearby markets at a subsidized rate that villagers can afford.
The Coal for Christmas gives back to the global community, and to the planet – along with being a thoughtful holiday gift. Sounds much more nice than naughty!
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